Caroline has been working in and around the Live Music Industry for the last 25 yrs and running her own business, MATA, for the last 4yrs.

Prior to launching MATA, Caroline started her career as a Touring Assistant at Asgard, then a short stint with Mean Fiddler leading to being a Concert Promoter at Metropolis Music for nearly 10yrs, working with Kings of Leon, Paolo Nutini & The Maccabees. She then moved onto CAA where she started up the Music Brand Partnerships Department, negotiating and executing commercial deals and private and corporate events for 10 years, sourcing campaigns for the likes of Will I am, Florence & The Machine, Kylie, Enrique Iglesias, Nicole Scherzinger to name a few.

MATA Agency is an independent Music & Talent Agency based in London representing Music Artists and Talent across all entertainment sectors for their private and corporate bookings and commercial campaigns working on behalf of artists but also events. MATA is also the exclusive commercial agent for the actor, writer, producer and musician Riz Ahmed as well as Letitia Wright. In 2022 alone MATA worked with Lady Gaga, led the Short Film Project with Riz Ahmed which won Best Live Action Short at The Oscars 2022, booked the talent for the PGA European Tour as well as working on events or campaigns for AMI, Valentino, Cartier with the vast majority being outside the UK.