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Dugi Lipa

CEO, Mercy & Wild PR and Communications Agency

Dukagjin Lipa is CEO of London-based Mercy & Wild PR and Communications Agency, as well as executive director of  Republika Communications, a creative communications agency in his native Kosovo.

Dugi is also the founder of the Sunny Hill Foundation, which boasts his daughter, Dua Lipa, as a patron. Last year, the father daughter duo organised the inaugural  Sunny Hill Festival  in Prishtina, which they hope will not only help put Kosovo on the cultural map, but also raise funds to develop the country’s arts and cultural sector. “We want to give people a sense of belonging, of European living and the idea that we are part of Europe,” he says. “This is the greatest way to promote Kosovo as a peace-loving and music-loving country that welcomes all our neighbours and all visitors who want to have fun.”

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